Apparel, graphics, textiles, and trims design + development work for Schaefer Outfitter, heritage western apparel brand since 1982, based in Austin, TX.

Invest For A Better Tomorrow.

2022 graphics and apparel design for Coney Island PIcnic’s exclusive Pacific Sunwear Capsule. The collection is inspired by the meteroic rise of cryptocurrency and the newly minted wealth it has created, especially for a younger generation. The collection takes design nods from vintage computer ads of the 1980’s and 1990’s; yet twisted in a forward-thinking, unexpected way.

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Creative Direction: Ryan Wood

ON-GOING COLLABORATION WORK WITH CONEY ISLAND PICNIC. GRAPHIC, TEXTILE/PRINT AND APPAREL DESIGN.

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As a creative collective of artists and designers from around the world, Coney Island Picnic embodies the spirit of subculture as a whole. With influences from youth culture, psychedelic art, vintage athletics and skate/surf style, Coney Island Picnic leads a disruptive, graphics-led approach to modern clothing.

CONEY ISLAND PICNIC IS NOT ONE PERSON, THEREFORE IT IS NOT ONE IDEA, VOICE, OR EMOTION. C.I.P IS AN OUTLET TO SIMPLY PROVIDE AMUSEMENT IN A WORLD THAT NEEDS MORE OF IT.

My role as Design Director began in 2022, and will be ongoing. Working with the Creative Director/Founder Jerami Goodwin, the objective is to elevate and grow SSC’s product assortment beyond readymade knits into a full line; offering outerwear, bottoms, accessories and more. So far, I have architected the line, designed all pieces from sketches to trims/graphics and techpacks, as well as overseen development and work with factories. I am additionally responsible for acquiring and on-boarding new wholesale partners in the US and APAC.

The inspiration for this collection came from the formative years of ski/snow outerwear, and how the
aesthetics at the time were naturally intertwined with western cowboy culture and design motifs that are
intrinsically American; this is then further merged with subcultures such as disco and house, graffiti, that
make-up the iconic vernacular of downtown NYC. You will see SSC playing between hard/soft, nature/city, classic/punk, alps/rockies -- with our team being spread across The Rockies, NYC, Austin, TX and Switzerland, we wanted to take queues from the garden-variety of worlds that collectively make-up the DNA of our Club.

Think of us as Cobblestone Cowboys & Après Ski Bandits.

An ongoing collaboration with my friend Matthew Carpenter and his LA-based brand Driveway Paradise —

“DRIVEWAY PARADISE is sportswear designed to be worn in, worn out, and worn everywhere. We use the latest innovations in fabric technology to spin plant-based fibers into our yarns, giving our fabric performative qualities (moisture wicking, antimicrobial/anti-odor, stretch), while still maintaining the classic turbo juiced vintage old school look + feel. DP is for the regular athlete who isn’t interested in giving up their personal style when they step on or off the court. It’s for the regular athlete who remembers the nostalgic days of playing catch and shooting hoops in their driveway with family and friends. And it’s for the regular athlete who views getting sweaty and exercise as part of life, but not the meaning of life.”

We look to embed the nostalgia and timelessness of vintage sports aesthetics from the 80s and 90s, considering every sport from Nascar to Tennis.

Art direction, graphic design, apparel design and branding/packaging, design

Product, textile, and graphic design for cowboy boot retailer and Western-style apparel brand Tecovas, based in Austin, TX.

Highlights include men’s + women’s graphic t-shirts, hats, trims, and textiles for shirting.

“PLASTIC PULLED FROM THE HIMALAYAN FOOTHILLS, REBORN TO GET GET RADICAL”

A graphic capsule paying homage to the natural elements of the Himalayan region, as well as early era (1960s) North Face and psychedelic exploration cultures.

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Art direction, design/illustration and copywriting.

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Photography credit: Marion Chaygneaud-Dupuy, part of ‘Clean Everest’ project 2016

Graphic apparel capsule relaunching and revamping the extreme skiing collection from ‘91; originally athlete-designed by legendary extreme skier and pioneer Scot Schmidt. Noted as being “functional for the ski resort as it is stylish for the rave.” We sought to inform newer TNF consumers about the meaning of the logo and origins of the capsule, while retaining the bold, fast, and iconic graphic aesthetic birthed in the 90’s.

Featured in Highsnobiety, Hypebeast, Complex, GQ JP and more.

Apparel graphics for The North Face’s Spring 2021 seasonal assortment.

Urban Exploration pieces include:

-The K2/Karakoram Range Capsule, dedicated to the 90s era expeditions that took place in the region

-Steep Tech, inspired by Scott Schmidt, one of the pioneers of extreme skiing, the Steep Tech collection brings 90s ski-tech to the city

-Coordinates franchise-launch, a brand-proud capsule boasting the design lines of the Geo Dome, as well as the coordinates of TNF’s home; Yosemite

-Gradient group, with a heat-map inspired 3D logo and a re-creation of TNF’s 90’s era ‘Ropes’ box graphic

Mountain Lifestyle pieces include:

-Retro-inspired performance Climb group

Mountain Lifestyle pieces include:

-Novelty Patches + Heritage group, highlighting TNF’s early era (1960s-1970s) playful attitude and California Hippie culture that was present in Yosemite

-Hiker ‘Evolution’ Tees and Hiker/Wanderer Repeat Clip Jacquard

-’Halfie’ Tote, introducing a new Half Dome, Yosemite + TNF logo-inspired brand mascot

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Concept, Art Direction + Design.

From The North Face:

Every storm is a rite of passage...

Conrad Anker is a living legend whose adventures have led him to the highest realms on earth. Inspired by a favorite climbing route on El Capitan, the Jolly Roger symbolizes Conrad’s unstoppable spirit with a message that always rings true: Hold fast, all storms pass.

Born for the beyond.

As the team leader of The North Face climbing team for 26 years, Conrad has faced every degree of hardship and triumph. His spirit is a force of nature. Just like Conrad, this is a collection that never backs down. It never stands still. It never stops exploring.

Because when the vision takes more, it’s more than a jacket.

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I was honored to work with Conrad, and member of The North Face’s design team Tessa L. to bring this project to life. Conrad’s Pirate Mentality in the mountains was inspiring to learn about, and gave us the ability to take his mountaineering-mind-set and translate it to product that is ready for any explorer, anywhere. Our monochromatic black scheme was a great contrast to traditional climbing colors of bright reds, greens, and yellows, while honoring the core look and feel of a Jolly Roger flag; bold and honest, on or off the mountain.

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Featured in: Hypebeast, Complex, & TheNorthFace.com

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Graphics, illustration, typography, and production.

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Art Direction: Anna P.

Photo: “Base Camp at Queen Maud Land, Antarctica 2017” Pablo Durano

Apparel graphics for The North Face’s Fall 2021 and Spring 2022 seasonal assortments.

Designs for Urban Exploration, Mountain Lifestyle, Performance, and Equipment/Accessories.

Photography for apparel graphics taken by me in Yosemite National Park during Summer of 2019.

Spring 2020 apparel graphics and illustrations for iconic Swedish Outdoor-Performance brand, Klättermusen.

Creative Direction: Johannes S.

“In a rare collaboration between childhood friends, Dirty But Delicate brings you transformative style and comfort like you've never experienced before. With bold graphics and a proprietary Egyptian cotton blend, evolve today with METAMORPHOSIS!”

Fun graphic collab with my friend Bruno @ Venice LA-based clothing brand Dirty But Delicate - inspired by the worlds of psychedelia, surf, mom-pop business signage, self-help and meditation guides.

Album artwork for various artists, 2017-PRESENT.

Logo design.

Art direction and design for WANG TV collateral and teaser — used during Alexander Wang Collection 1 show, 2019.

Creative Direction: Kate Swingler

Logo further utilized as larger branding asset, carried onto product and print for all Alexander Wang seasons to come.

Creative Direction: Johannes Svartholm

Typographic design for Alexander Wang’s Souvenir Capsule installation.

Used at Collection 1 show in NYC and in the SoHo NYC retail store.

Creative Direction: Johannes Svartholm

Graphic + Content Design, Editorial, Art Direction, Photography from 2017-2019 @ AW inc.

Creative Direction: Alex Wang

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photo cc — collage: Dexter Navy, 4 Times Square: Alfredo P.

Select logos designed for clients across the fashion, real estate, music, legal, and consumer product industries.

Miscellaneous dabbling from over the years.